If people on average only watch the first 10-15 seconds of your video, that simply means you need to put your best content right at the beginning. Your drop-off rate will never be amazing. Interacting with personal content is what they came to Facebook to do so don’t get hung up on trying to make them watch your whole video.
This is when people tend to stop watching your video and do other things on Facebook, like look at pictures of their friend’s kids or post pictures of their dog.
When you share video on Facebook or Instagram, there’s a metric called the drop-off rate. Here’s how you can write a video script to tell a story with text overlays. The key to this type of video is the writing. A lot of businesses use “text on screen” video, and when done right, they’re super-engaging. Have you ever seen videos on your Facebook or Instagram feed that don’t need sound to tell a story? They effectively weave a narrative with text on the screen. How to Script a Story With Text Overlays for Facebook or Instagram Video
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